Chinese Year, Bad Bunny and Premier League: why they are the most searched for on Google at the beginning of 2023

Since the early hours of 2023, users from different Latin American countries used the Google search engine to search for information related to the new Year and the beginning of January in aspects such as culture, music, and sports around the world.

As a result of the queries made, the Google Trends tool, specialized in the preparation of statistical tables on the trends of user queries around the world, these are some of the ones that were among the most prominent in the company's search engine .

The trend most searched for by Google users in Mexico was related to the Premier League, the soccer league in England, which continued with the schedule for matchday 18 starting on December 30, 2022. In particular, the match between the clubs Tottenham and Aston Villa was the most searched with more than 20,000 queries made as it was the first league game in the new year, which ended with a 0-2 result for the visiting team.

On the other hand, music was also part of the trends for the arrival of 2023 as Los Ángeles Azules, a group originally from Iztapalapa, gave a free live concert on Paseo de la Reforma, the most important avenue in the City of Mexico.

In the event, which was also sought by more than 20,000 people, more than 20 songs were performed to commemorate the transition to a new Year in the country.

The main searches in Argentina were mainly oriented to the arrival of the new Year and how to celebrate it. Terms such as "new year countdown 2023", "new year timer 2023" and "new year countdown" were part of the trend of user queries on the Google platform.

Topics such as "countdown" and "chronometer" presented an increase of more than 2,400% during the final moments of the year 2022 and even queries related to "Messi new Year clothes" were the most sought after by Argentine users, who were pending the celebration of the captain of the Argentine team with his family.

On the other hand, with the arrival of the year 2023, queries about the start of the Chinese year also increased, which will have the rabbit as its main animal and what are the horoscope predictions according to the beliefs of the eastern country.

In the case of Peru, the Chinese year also occupied the majority of queries with more than 10,000 searches about what could happen to people in the year. However, the musical searches were also relevant to the public of the South American country since bad bunny and her song Yonaguni, released in June 2021, were part of the most important queries.

The lyrics of the Puerto Rican singer's theme, which contains the phrase "and spend 2023 well, bastard" was the main reason for the increase in queries about "what time to listen to Yonaguni" to be able to sing that verse, especially at the beginning of the new year.

For his part, the artist also decided to make a publication with the phrase of his song on his official Twitter account, where it was seen by more than 13 million people and received more than 385,000 likes.

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On the other hand, with the arrival of the year 2023, queries about the start of the Chinese year also increased, which will have the rabbit as its main animal and what are the horoscope predictions according to the beliefs of the eastern country.