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The most sought after gifts by the Magi in the context of crisis

Cristina Fernandez de Kirchner

While thousands of boys and girls await with enthusiasm and joy the arrival of the Three wise men in their homes, in all corners of the country, businesses dedicated to the toy store business are working at full speed to update their shelves, windows and counters with unique fictional characters, board games, small ornamental furniture and all kinds of items to enjoy the outdoors and the pool. It is that facing a new week in which Melchor, Gaspar and Baltasar will go in search of prices and variety to arrive at January 6 with all their gifts ready, the tasks in the shopping centers and walks are focused on replenishing merchandise after the Santa's step for this Christmas.

On that occasion, the categories that starred in Christmas shopping were outdoor and beach toys. In addition, inflatables, skateboards, water sprays and cheap sets of buckets, shovels, rakes and trucks to play with sand were added. The classic table toys were added to this group; a practical option with a variety of prices in which all family members can participate.

Thus, as announced by the Argentine Chamber of the Toy Industry, for this Christmas the balance was inclined to choose the gifts that presented lower prices. In general, the most requested items in toy stores by Santa Claus to give to the little ones, varied from those that cost 340 pesos, such as modeling masses or beach sets  (which cost 650 pesos on average), to the most expensive, such as skateboards (whose value starts at 3,600 pesos) or tricycles, whose initial value is 6,300 pesos. National-made dolls and babies were also part of the most chosen Depending on the materials with which they are made and their details, it is possible to get them from 2600 pesos for the classic or 3790 for those with more realistic features.

The truth is that in view of the Three Kings celebrations, the trend shows a marked preference for games and toys belonging to different licensed brands. Thus, in the list of the most chosen of the small dinosaurs appear, the character of the Sonic movie as well as those that have the theme of the Marvel characters, the stories of Peppa Pig and Zenón Farm. "Currently there is no toy that stands out like in other years the pop it, spinner and others. That is good for sale because it is more homogeneous and does not get unbalanced," they indicated from the Chamber that brings together toy stores from all over the country .

Stimulating learning and at the same time helping them to develop key cognitive skills and tools for their development are only part of the benefits that play generates for the little ones in the home. It is precisely from the playful point of view that the possibility of strengthening ties, reinforcing trust and even establishing guidelines and limits when socializing is also considered. Thus, the possibility of playing and letting the imagination run wild go far beyond the characteristics of a toy. Here are some keys to the benefits of playing: 

While thousands of boys and girls await with enthusiasm and joy the arrival of the Three Wise Men in their homes, in all corners of the country, businesses dedicated to the toy store business are working at full speed to update their shelves, windows and counters with unique fictional characters, board games, small ornamental furniture and all kinds of items to enjoy the outdoors and the pool.

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